Image Optimization

Image optimization is the process of compressing the image size or converting it into presentable form on your website. This is another essential part of SEO for your web marketing.

Since heavy images present on your site will cost your extra money for occupying more storage space and bandwidth. It will consume most of your available traffic and takes greater time for loading webpage, which drives the visitor away from your site.

Through image optimization the images are being converted to proper format and sizes. The images should be .GIF or .JPG formats. The .GIF is used for navigation buttons and logos while .JPG is used for photograph display on your sites. Another way of optimizing images is to convert them into thumbnails (miniature versions of a picture hyperlinked to its actual sized image), which when clicked the visitors is taken to the original sized pictures.

Through image optimization the original size of the images which generally remains in few hundreds of MB is being converted to few BYTES, making your site light, fast loading, saving money and traffic.

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